₹96,000 in ad spend goes uncontacted every month.
A builder spending ₹1.6 lakh on portal leads typically contacts only 40% before the lead goes cold. That's not a lead quality problem - that's a prioritisation problem your team has no tool to solve.
Lead Story
The operating system for Indian real-estate builders.
Stop losing leads to silence. Run your sales pipeline, buyer journey and construction updates from one place - designed for your team and your buyers, not for a Fortune 500 IT department.
Built for builders with 1–5 active projects · Live in a day · WhatsApp-first
You're not losing leads because they aren't interested.
Section A · InsightsYou're losing them because no one called the right one in time.
Your sales team calls leads in random order.
The lead who filled the form 2 hours ago gets called. The lead who returned to your floor plan page four times last week sits in row 47 of an Excel sheet. Your team can't see what they can't track.
Buyers stop trusting you the moment they stop hearing from you.
Between booking and possession, three years pass. They get a payment demand. They get nothing else. They call your helpline asking 'slab ka kya hua?' - and refer their friends to builders who keep them informed.
These are not separate problems. They are the same problem.
One platform. Three sides of your business.
Section B · SolutionThe right 10 calls. Not the random 200.
Every lead gets a score. Not from form fills - from what they actually do. Did they open your project link? Check the payment plan? Come back after silence? Your team sees a ranked call queue every morning.
Your sales team books 30% more site visits per month from the same lead pool.
Every serious lead gets a project link.
Floor plans, pricing, payment options - beautifully laid out on their phone, no login needed. Every time they open it, you know. Every time they view the payment plan, you know.
You finally see the pre-booking journey, not just the post-booking one.
Anxious buyers become advocates.
The moment a buyer books, they get a private portal - construction progress with photos, payment schedule, every document. No app to download. Just a WhatsApp link.
Helpline calls drop by 60%. Referrals go up. Your team gets their time back.
The only platform that connects pre-booking and post-booking into one timeline.
Section C · What's differentEvery other CRM treats your pipeline and your construction as separate worlds. Bridgeway doesn't. From the first enquiry to the day you hand over the keys - one continuous relationship per buyer, visible to your entire team.
Enquiry
Site visit
Project link
Booking
Construction
Possession
Referral
Lead intelQualificationBuyer portal →Buyer portal continues
One builder login · One source of truth · The four-year relationship every flat actually takes
Today's Front Page.
Section D · DashboardCall Queue
5 to call · today- 92
Aarav Mehta
Greenview Heights · in 12m
- 74
Priya Shah
Lotus Greens · in 38m
- 58
Rohan Verma
Marina Bay · today
- 47
Neha Iyer
Greenview Heights · today
- 31
Karan Singh
Lotus Greens · tomorrow
Pipeline Funnel
this quarterNew
412
Contacted
287
Qualified
164
Site Visit
78
Booked
31
Conversion 7.5% · up from 6.1% last quarter
“The call queue and the funnel ship first. These two alone make a builder open the app every morning - everything else compounds from there.”
Live in a day. Used by your team from day two.
Section E · Setup- Step 1 · 30 min
Set up your projects.
Add your projects, payment templates, and team members. Import existing leads from Excel or your current CRM. We help you with the first one personally.
- Step 2 · Day 1
Send your first project link.
Pick any lead, click 'Generate project link,' send it via WhatsApp. From this moment, every interaction is tracked back to your dashboard.
- Step 3 · Day 2
Call the right leads.
Your morning queue shows the 10 hottest leads - ranked by behaviour, not by form-fill time. Each lead opens with suggested talking points.
- Step 4 · First booking
Buyers experience your brand.
Convert a lead to a buyer in one click. They instantly receive their private portal link via WhatsApp. They never call your helpline for basic questions again.
Built for the way Indian builders actually work.
Section F · The BeatEvery feature here exists because a builder asked for it. None of it exists because a Silicon Valley product manager thought it would be cool.
Two-layer scoring combines site visit qualification (budget, configuration, possession need) with website behaviour. A lead with matched budget who visited the site outranks a lead who opened the portal 10 times. Because that's how booking decisions actually work.
Send a buyer-ready microsite to any lead in 3 seconds. Floor plans, pricing, amenities, payment options - branded with your project, opened on their phone, tracked back to your dashboard.
No app downloads. No passwords. Buyers tap a WhatsApp link and see their flat number, construction photos, payment schedule, and documents - always live, always current.
Configure your pricing once. Generate a perfectly formatted cost sheet PDF for any lead in 3 seconds. Branded, accurate, with bank details. Replaces the 20-minute Excel exercise every salesperson does 50 times a day.
When a milestone hits, demand notes for every affected buyer generate automatically. Your accounts team stops chasing payments because the system already did.
A separate login for your CPs to register deals, see real-time inventory, and track their commission. Eliminates the WhatsApp chaos that loses you bookings to commission disputes.
And nine more features built for the realities of RERA, NRI buyers, site engineers posting from a phone, and the 50-person sales team that needs different views for different roles. See full feature list →
Built with builders, not for them.
Section G · TrustEvery feature on this page was designed alongside Indian builders running 2–5 projects in Pune, Bangalore, and Hyderabad. Not adapted from a US real estate workflow.
We know the Indian context.
RERA compliance built in. GST and stamp duty calculations correct out of the box. WhatsApp-first because that's where your buyers are. NRI workflow because 20% of your pipeline often is. We didn't learn this from a deck - we learned it sitting in builders' offices.
We're independent and accountable.
No private equity. No board pushing us to chase enterprise contracts. Just a small team focused on making this product the best it can be for the mid-size Indian builder. Your feedback shapes our roadmap because there's no one else's agenda in the way.
Your data is yours.
Hosted on enterprise-grade infrastructure. Encrypted at rest and in transit. Daily backups. You can export everything as CSV at any time. We don't share your data with anyone, ever, for any reason.
“Before Bridgeway, my sales manager would print the lead list every morning and circle names with a pen. Now they open one page and know exactly who to call. We've booked 4 extra flats in the last 2 months from leads that would have died in the system.”
Built for mid-size builders. Specifically.
Section H · Who it's forYou run a mid-size firm with 1–5 active projects, a sales team of 5–20 people, and you're tired of asking your sales manager for status updates every Friday. You want one screen that shows you pipeline health, collection forecast, and which leads are about to slip. You don't want to talk to a Salesforce implementation consultant.
You run 3 projects. You have 200+ leads in your system right now and no way to know which of them is actually serious. Your salespeople are calling leads in random order. You need a daily call queue that doesn't require you to babysit the team. You also need to know which CP is bringing serious buyers and which are just registering names.
Your father runs the construction. You run sales and marketing. You've seen what good software looks like in other industries and you're embarrassed by what your team currently uses. You want a tool that makes your buyers think your brand is premium, not legacy.
If any of this sounds familiar, you're exactly who we built Bridgeway for.
The numbers that matter to builders.
Section I · Numbers30%
more site visits per month
60%
fewer inbound calls to your helpline
₹0
hosting cost for your team
1 day
to go live with your team
Early numbers from builders running 2–3 projects on Bridgeway. We'll publish full benchmarks once we have 25 builders contributing data. Honesty matters more than headlines.
Pricing that fits a mid-size builder's budget.
Section J · ClassifiedsLess than what you spend on one day of Google Ads. 30-day free trial. No credit card required.
Starter
₹6,999
per month · 1 project · billed monthly
- ✓1 project
- ✓Up to 5 team members
- ✓Up to 200 leads/month
- ✓Project link + buyer portal
- ✓Cost sheets + WhatsApp messaging
- ✓Email support
Growth
Most popular₹12,999
per month · up to 3 projects · billed monthly
- ✓Everything in Starter
- ✓Up to 3 projects
- ✓Up to 15 team members
- ✓Unlimited leads
- ✓Demand notes + collection forecast
- ✓Site visit qualification & scoring
- ✓Channel partner portal
- ✓WhatsApp support
Scale
₹24,999
per month · unlimited projects
- ✓Everything in Growth
- ✓Unlimited projects
- ✓Unlimited team members
- ✓Custom-branded buyer portal
- ✓Priority WhatsApp support
- ✓Dedicated onboarding manager
- ✓Custom integrations (Tally, Zoho Books)
Pay annually, get 2 months free. Most builders pay annually after month 2 because the math is obvious.
Questions every builder asks before signing up.
Section K · FAQStop losing leads tomorrow morning.
20 minutes is all it takes to see if Bridgeway fits your business. No slides. No sales pitch. Just your real leads on a real screen - with your team watching what it would look like for them.
🇮🇳 Built in India⚡ Live in 1 day🔒 Your data, your control
Or just message us on WhatsApp: +91 97300 23756. We're a small team and we pick up.